As a leading online pharmacy in Greece, Pharmacy295 is no stranger to seeking new marketing tactics to grow its eCommerce sales. And yet facing an increasingly competitive market, the marketers at Pharmacy295 have to do what they do best – experimenting with new channels that reach their audiences in a more effective and scalable way. This time, they found a successful recipe in push notifications. Through combining the new channel with existing ones, the company created a powerful multi-channel tactic that doubled its reach.
Pharmacies are not hard to find in Greece. There is a plethora of them to choose from, particularly in Athens, where the local market is oversaturated with brick and mortar and online pharmacies. However, the marketing managers at Chryssi Eleni’s pharmacy in Athens have successfully stood out in the competitive home market by adopting new marketing channels and strategies for their online pharmacy store, Pharmacy295.
Marketers at Pharmacy295 knows how to stay ahead of the digital trends. Having been early adopters of growth tactics such as content marketing, loyalty records, and social media presence, the company stays true to its mission of delivering a fulfilling user experience online when it comes to shopping for pharmacy goods. The brand’s savvy marketing has earned Pharmacy295 the recognition being the Number 1 Electronic Pharmacy in Greece for the 5th consecutive year.
The challenge: Staying ahead in an ultra-competitive industry
Pharmacy295 has all the fundamentals required to run a steller online business:
- Provide a wide array of product offerings
- Good logistical operations for affordable and speedy delivery
- Easy access to customer experience
- Friendly web and mobile UI for a seamless shopping experience
However, like all ecommerce retailers, Pharmacy295 face an uber-competitive landscape, making winning and retaining customers an extremely difficult challenge. After all, customers can easily shop for the same facial cream from the pharmacy “next door” with just a click of a button. It’s the perpetual challenge for ecommerce marketer: How do you keep consumers engaged and your brand stand out from the crowd?
Partnering with ContactPigeon,
- Creative use of marketing
- Ability to detect shopper intents and engage with customers online / offline at optimal moments
a marketing strategy identifying these key elements required to stand out:
295Wallet Rewards Program that engages returning visitors.
