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Retail Events (EU): Which to Attend and How to Take the Maximum Value Out of Them

Retail Events (EU): Which to Attend and How to Take the Maximum Value Out of Them

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Now that in-person shopping is resuming, the growth of the eCommerce industry may have slowed down to 12.2 percent in 2022 (vs 16.3 percent in 2021) according to eMarketer, but social and business gatherings are returning more robust than ever. With global events...
Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK

Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery shopping in the United Kingdom. Rising from humble origins in the 19th Century, Sainsbury’s long-term growth remains one of the biggest...
ContactPigeon partners with Athens University of Economics and Business (AUEB) for the second year in a row

ContactPigeon partners with Athens University of Economics and Business (AUEB) for the second year in a row

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

After last year’s successful collaboration between ContactPigeon and the Athens University of Economics and Business, the two organizations renewed their partnership for 2022. During the spring semester, the esteemed faculty of AUEB welcomed the Pigeons into their...
Retail Trends 2022-2023: 101 industry experts share their predictions

Retail Trends 2022-2023: 101 industry experts share their predictions

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Since 2020, the retail industry has been challenged by numerous threats and challenges. At first, it was the pandemic that shook the world, pushing the eCommerce adoption rate to +30% over the 2019 levels and fiercely switching the purchase behavior of consumers...
The 30 Most Important Customer Engagement Metrics You Should Track in Retail

The 30 Most Important Customer Engagement Metrics You Should Track in Retail

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

The retail business takes place where your customers are. They’re on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can’t compete with other retailers in today’s omnichannel...
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