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Phygital Retail: What It Is and What You Need to Know

Phygital Retail: What It Is and What You Need to Know

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Although eCommerce is still strong, accounting for 21% of all retail sales in 2022, today’s shopper seeks an omnichannel experience. Many customers love the convenience of online shopping but also want the perks of an in-person experience, such as trying on the...
CMO Dashboard: KPIs, Key Components & Examples for the Perfect Template

CMO Dashboard: KPIs, Key Components & Examples for the Perfect Template

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

In the digital marketing age, a Chief Marketing Officer (CMO) juggles multiple tasks, tracking many marketing channels and outreach efforts. A CMO dashboard is valuable for monitoring dozens of campaigns across platforms and other crucial marketing activities. A...
Tommy Hilfiger Marketing Strategy: How the Fashion Retailer Evolved Into a Lifestyle Brand

Tommy Hilfiger Marketing Strategy: How the Fashion Retailer Evolved Into a Lifestyle Brand

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Founded in 1985, the Tommy Hilfiger name has been associated with the preppy lifestyle for almost four decades all over the globe, and, of course, this wasn’t by chance. What started as a line of men’s clothing has now grown into one of the most recognizable brands...
Gartner Trends 2023: How a Retailer Can Turn Them Into Growth

Gartner Trends 2023: How a Retailer Can Turn Them Into Growth

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

With 2.64 billion people shopping online, retailers need technology to deliver an omnichannel retail experience. Gartner’s strategic technology trends give retailers insights into technologies that can help them achieve their yearly goals, from growing revenue to...
ChatGPT and Retail: 7 ways AI Can Increase Business Efficiency

ChatGPT and Retail: 7 ways AI Can Increase Business Efficiency

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

One of the most promising technologies for growing business efficiencies is AI (artificial intelligence) which has the potential to revolutionize the retail industry. ChatGPT, an AI language tool that has gained 100+ million users in its first week of launch, is...
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