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The new Apple MPP and its impact on Email Marketing

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

In September 2021, Apple launched its new privacy functionality embedded in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. This update includes the notorious Apple MPP (Mail Privacy Protection), a feature destined to alter Email Marketing practices as we know them....
The 28 Best Customer Experience Examples in 2024

The 28 Best Customer Experience Examples in 2024

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

The focus of retail businesses has shifted in recent years from traditional “customer service” to learning how to create memorable customer experiences. Increasingly, the emphasis is on expanding omnichannel interactions across platforms, mobile devices, online...
How Videos Can Improve Customer Experience in Retail

How Videos Can Improve Customer Experience in Retail

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Videos are an excellent tool for companies in the retail industry to improve their customer experience. There are plenty of video creation tools and devices to use, so even small retail stores can get their videos done in-house without much hassle.  Before the...
The 30 Best Black Friday Campaigns of All Time (2024 Update)

The 30 Best Black Friday Campaigns of All Time (2024 Update)

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Black Friday, the quintessential shopping extravaganza, is more than just a day of unbeatable deals and long checkout lines. It’s an annual retail spectacle that serves as a litmus test for the industry’s creativity and innovation. In the world of retail...
20 Creative Halloween Retail Promotion Ideas

20 Creative Halloween Retail Promotion Ideas

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

In 2020, even amidst the Covid-19 pandemic, Halloween expenditure held its ground proudly with the overall spending in the United States alone reaching the amount of 8 billion USD.  Statistics continue to impress even across the Atlantic, with 49% of the UK...
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