by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
In recent years, customer engagement has grown to be the new buzz word among customer experience advocates. The more engaged your customers are, the more emotionally invested they are in your business, and hence more likely to advocate your brand. Given that study has...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail industry and apparel segment, in particular, are not an exception. The lockdown has not only forced fashion retailers to put more effort into...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
Each month, more than 197 million people around the world visit Amazon.com. If it were a country, Amazon would be among the ten most populous world’s places. In 2019, the online retail giant accounted for 13.7% of the global market share. In the US, it...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
The Back to School season is always an attractive opportunity for retailers to gain a foothold ahead of the holiday season and get inspired by the best Back to School campaign examples. In fact, this shopping season is second only to Black Friday as America’s...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
The digital landscape of 2023 looks little like the eCommerce environment that dominated just a few short years ago. One of the most significant changes? A clear shift to mobile. An Episerver benchmark study involving 1.3 billion website views reveals that, on many...
