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LEGO: The Marketing Strategy Behind the Toy Industry Titan

LEGO: The Marketing Strategy Behind the Toy Industry Titan

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

LEGO’s claim to fame goes well beyond its famous interlocking plastic bricks. Since its founding in 1932, LEGO has diversified into movies, video games, television shows, popular social media channels, and even major amusement parks. And despite how devastating...
ContactPigeon partners with Athens University of Economics & Business to Bring Real-World Practices To Omnichannel Marketing

ContactPigeon partners with Athens University of Economics & Business to Bring Real-World Practices To Omnichannel Marketing

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

We are thrilled to announce that ContactPigeon Omnichannel Platform will be offered as part of the new digital marketing & communications curriculum at Athens University of Economics & Business. As digital marketing trends and technologies evolve rapidly, the...
How to Make Visual Commerce Work in Retail

How to Make Visual Commerce Work in Retail

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

In the first quarter of 2020, the United States accounted for $160.3 billion in retail sales through e-commerce channels. In 2019 alone, eCommerce sales increased by 11.1% more than total retail sales. This stat indicates that sales online are beginning to...
Retail Best Practices: Nailing your Holiday Marketing

Retail Best Practices: Nailing your Holiday Marketing

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

As we step into 2024, the retail industry continues to evolve, adapting to the ever-changing consumer landscape. The challenges and uncertainties of 2020 are now firmly in the rearview mirror, but they have left a lasting impact on how people approach holiday...
How to Use QR Codes in Retail: Best Practices for Optimal Customer Experience

How to Use QR Codes in Retail: Best Practices for Optimal Customer Experience

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

To deliver exceptional next-generation in-store experiences, retailers must bridge the gap between the digital and physical worlds. QR codes in retail stores enhance the customer journey and facilitate an omnichannel shopping experience that seamlessly connects the...
New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer

New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

New Look is one of the UK’s leading fast-fashion retailers with more than 400 physical retail stores in 66 countries across the world and a robust eCommerce presence. Yet the story behind this phenomenal retailer is far from a business fairytale. After...
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