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Building a 360° Christmas marketing strategy in retail

Building a 360° Christmas marketing strategy in retail

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your products. There’s no time this rings more true than during the Christmas season. On average, retailers count on approximately 20% of...
Retail customer experience best practices in the post-COVID-19 era

Retail customer experience best practices in the post-COVID-19 era

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Providing an assistive customer journey and foretelling customer needs is a catalyst for exponential growth, as 89% of profitable companies say. To thrive in retail, you must continually improve customer touchpoints throughout the purchase journey to earn and keep...
80 Black Friday statistics every retailer should know (2024)

80 Black Friday statistics every retailer should know (2024)

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Black Friday 2023 is expected to continue its impact on the retail sector, with many retailers offering special sales and offers. According to TheBlackFriday.com, carriers like Verizon, AT&T, Sprint & T-Mobile, and stores like BestBuy are expected to offer up...

The new Apple MPP and its impact on Email Marketing

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

In September 2021, Apple launched its new privacy functionality embedded in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. This update includes the notorious Apple MPP (Mail Privacy Protection), a feature destined to alter Email Marketing practices as we know them....
The 28 Best Customer Experience Examples in 2024

The 28 Best Customer Experience Examples in 2024

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

The focus of retail businesses has shifted in recent years from traditional “customer service” to learning how to create memorable customer experiences. Increasingly, the emphasis is on expanding omnichannel interactions across platforms, mobile devices, online...
The 30 Best Black Friday Campaigns of All Time (2024 Update)

The 30 Best Black Friday Campaigns of All Time (2024 Update)

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Black Friday, the quintessential shopping extravaganza, is more than just a day of unbeatable deals and long checkout lines. It’s an annual retail spectacle that serves as a litmus test for the industry’s creativity and innovation. In the world of retail...
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