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How Videos Can Improve Customer Experience in Retail

How Videos Can Improve Customer Experience in Retail

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Videos are an excellent tool for companies in the retail industry to improve their customer experience. There are plenty of video creation tools and devices to use, so even small retail stores can get their videos done in-house without much hassle.  Before the...
20 Creative Halloween Retail Promotion Ideas

20 Creative Halloween Retail Promotion Ideas

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

In 2020, even amidst the Covid-19 pandemic, Halloween expenditure held its ground proudly with the overall spending in the United States alone reaching the amount of 8 billion USD.  Statistics continue to impress even across the Atlantic, with 49% of the UK...
Best Personalized Shopping Experiences in Retail

Best Personalized Shopping Experiences in Retail

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

eCommerce and online shopping didn’t only change the fundamentals of retail, they also changed consumer behavior. Modern customers are evolved, informed, and have extremely high standards. Moreover, supply is abundant, so if a brand does not meet the desired demands,...

54 eCommerce Homepage Best Practices That WORK [2024]

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Much like a brick-and-mortar retail storefront, an eCommerce homepage acts as a web user’s first impression of a brand. An Adobe report found that nearly 40% of online users will leave a homepage that is poorly designed, just like real-life shoppers will leave a...
20 Brick and Mortar Marketing Strategies That (Actually) Work

20 Brick and Mortar Marketing Strategies That (Actually) Work

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

The pandemic-infused, sudden growth of eCommerce brought intense and fierce competition to brick-and-mortar shops, with giants like Amazon accounting for nearly 20% of all retail purchases. Now this might seem like physical retail is seriously threatened but do not be...
IKEA: The omnichannel strategy the Swedish furniture retailer used to reach the top

IKEA: The omnichannel strategy the Swedish furniture retailer used to reach the top

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

We have already talked about the value of case studies before, but we cannot stress enough how our readers can benefit from complete and detailed case studies. At ContactPigeon, we love writing about all-things-retail, and case studies about retail giants is our cup...
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