by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
You have spent countless hours in refining your eCommerce site and paid digital campaigns. The initial results are paying off. Your website is drawing steady traffic every day, and sales are gradually growing. Only you begin to wonder – how to take this progress...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
You have tested the design and tweaked the “Call to Action” button repeatedly to increase engagement in your email marketing. While you are seeing an uplift in open and clicks, you are looking for more. But what more can you do? Examining how you write...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. Unless you sell magical elements or proclaim to be a wiz in online marketing, chances are, a good majority of your online visitors don’t convert immediately....
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
Generally, online businesses should focus on continually analyzing their sales funnel to identify bottlenecks where customers are lost. One of the most common places to lose an interested and qualified lead is right at checkout. Many consumers report that they abandon...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and generate more leads. Incidentally, there’s one demographic in particular that is best reached via digital channels, particularly email...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
Winning a customer is hard, winning a loyal customer is even harder. Despite the difficulty, it’s worth the effort because the ability to effectively re-engage existing customers is vital for the longevity of an eCommerce business. After all, having a...