by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In recent articles, we have established why marketing campaign automation is an important part of eCommerce for nurturing leads and increasing conversions. Our post...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience segmentation tools. Audience segmentation is a simple marketing process that every company must use to reach their customers more effectively. What...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In a recent article, we discussed the rising role of marketing campaign automation in e-commerce marketing due to the tremendous benefits it has on e-commerce sales. In...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
In the first part of this series on live web analytics articles, we wrote about the importance of focussing on customer experience, highlighting that a data driven approach employing real-time web analytics is essential. We went on to outline the major benefits...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
Marketing campaign automation is one of the most successful digital marketing practices in recent years. Why? Not only for its multiple benefits. Not only because it helps you integrate your Sales team with your Marketing team or because it enables you to boost your...
by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized
The most common on-site retargeting practice is to capture visitors before they leave your eCommerce website in a subtle yet clever way. As discussed in our first onsite retargeting blog post, on-site retargeting is as valuable as your most precious business associate...
