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FMCG Marketing Strategies to Increase YOY Revenue

FMCG Marketing Strategies to Increase YOY Revenue

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success.  In 2020, online grocery sales saw a 103%...
ALDI’s marketing strategy: The key growth ingredients of the FMCG titan

ALDI’s marketing strategy: The key growth ingredients of the FMCG titan

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to ensure everyone has nearby ALDI stores or a nearby...
23 Back-to-School Marketing Ideas for Retailers in 2024

23 Back-to-School Marketing Ideas for Retailers in 2024

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping booms of the year, with parents to be expected to spend $37 billion. In 2021, back-to-school shopping rose by 16% as kids went back to...
Let’s Welcome Summer With A Big Splash!

Let’s Welcome Summer With A Big Splash!

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

Summer is here, and you know how we like to stir the waters! We believe that summer is for swimming on sandy beaches and sipping refreshing cocktails, but the tireless Pigeons wanted to wish you a happy summer with new features and announcements, both as hot as the...
50 Father’s Day Statistics No Retailer Should Miss

50 Father’s Day Statistics No Retailer Should Miss

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

In the post-COVID-19 era, businesses are becoming more data-driven, and one of the most profitable days of the year is just around the corner: Father’s Day. This year, the big day is June 19th which means that you have no time to waste. So we compiled a list of...
The Ocado Marketing Strategy: How It Reached the UK TOP50 Retailers List

The Ocado Marketing Strategy: How It Reached the UK TOP50 Retailers List

by Dimitris Stravopoulos | Jul 10, 2024 | Uncategorized

When Ocado entered the grocery delivery market at the dawn of the millennium, the landscape was quite different. In 2000, the company consisted of three employees in a single room, thinking of how to respond to an emerging trend of consumers shopping online. In the...
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